Your business can survive only when you stand out and you try to get potential customers from the traffic you are receiving. One such tool to ensure this process is what is called as Conversion Rate Optimisation or CRO. As it suggests, it is the method to convert your visitors to actual buyers. This is the simple way of understanding CRO.
Steps you can take to land more sales with landing page optimisation
Does it really help the website? Of course, the key is to make your landing page as lucrative as possible. But at the same time, do not overwhelm the user. Though you can have your Call to Action or CTA tools, just ensure that there is only one tool and not multiple click options. Just do not have multiple click options.
For example, there are sites that are selling furniture and they put their article ‘5 wardrobe designs to die for’ in such a way that the user will have to click every time they want to view the next design. This method, they think, will help to engage the user but in reality, nobody has that patience to go on clicking. If the complete article would have been in one page, then the visitor may have stopped to read it. That means, you should try to engage the user in a hassle free manner. Just keep one single CTA tool on the landing page.
It is possible to study bouncing as well as exiting rates of the visitors. Bounce rate is referred to those visitors who just view one page of your site and leaves and exit rate is those visitors who leave the website after viewing a particular page. It is important to target and engage these visitors. Conversion Rate Optimisation techniques will help you to find reasons for the same and will give you tips to rectify the mistakes and lessen these rates.