Your business can survive only when you stand out and you try to get potential customers from the traffic you are receiving. One such tool to ensure this process is what is called as Conversion Rate Optimisation or CRO. As it suggests, it is the method to convert your visitors to actual buyers. This is the simple way of understanding CRO.
Steps you can take to land more sales with landing page optimisation
Does it really help the website? Of course, the key is to make your landing page as lucrative as possible. But at the same time, do not overwhelm the user. Though you can have your Call to Action or CTA tools, just ensure that there is only one tool and not multiple click options. Just do not have multiple click options.